About Extreme Commerce

Extreme Commerce is Pakistan’s first EdTech start up with a sole focus on skills development and capacity building within the ecommerce and digital arena. Founded in 2017, it is the largest community of its kind in Pakistan, with well over 550,000 members to date and with over 100+ courses and income streams to choose from. We estimate that by 2025, our community will be 1 million strong, generating well over $1 billion in inward remittance for Pakistan.

Self Sufficient Pakistan

We at Extreme Commerce believe that Pakistan should not miss on any ecommerce opportunity, both local and global, but rather should become the land of opportunity and potential, ultimately becoming the hub of ‘everything ecommerce’

Our Mission

is two faceted, yet simple. First, generate and add $1 billion in service sector and ecommerce exports annually by 2025 by enabling and empowering the people with the right skills and professional trainings. Second, to make Pakistan the hub of international ecommerce - we want that whenever anyone around the world thinks of ecommerce, they think of Pakistan, making Pakistan a truly digital economy.

We know our mission is ambitious, and we take pride in that because we have been able to fight the tide and prove that we at Extreme Commerce can think the unthinkable and deliver the impossible. In 2017, when Extreme Commerce was founded by Sunny Ali, we faced cut throat opposition, criticism and resistance, yet despite all of it we were able to pioneer within the ecommerce EdTech sector and changed the perceptions of the whole nation regarding starting an Amazon based business from Pakistan, paving the way for others to follow.

During the first few years of our operations we focused on business automation and wealth creation through Amazon FBA (Fulfilled by Amazon) model. However, keeping our vision in mind we have added multiple international ecommerce and digital skills development opportunities to our platform.

Extreme Commerce offers Video Bootcamp (VBC), which is an online learning platform with over 50 different skill development training courses and is constantly updated with new content and trainings from leading industry experts. Extreme Commerce has invested well over $100,000 on the VBC platform and currently is being used by over 120,000 people. In accordance with its founder, Sunny Ali’s, vision, Extreme Commerce offers the VBC free of cost to underprivileged groups within the society and moreover has announced to offer VBC free of cost to all college and university students across Pakistan.

About Sunny Ali

From humble beginnings in the slums of Karachi to becoming a multimillionaire, Sunny Ali is on a mission to transform the digital landscape of Pakistan through digital skills, personal development and capacity building. His vision is to empower the people of Pakistan to achieve self-sufficiency through ecommerce and digital skills, especially through Amazon’s FBA (Fulfilment by Amazon) model.

Sunny Ali is the first person to truly push the envelope of international ecommerce in Pakistan, making him an expert and the pioneer in this field. He has spent the 4 years taking this very mission door to door in Pakistan and has now successfully raised a community of enthusiasts that are ready to bring about a great change. As a result of his untiring efforts, the Extreme Commerce community is now 600,000 members strong and rapidly growing, and this is just the beginning of a much greater things to come.

After seeing the massive opportunity that Pakistanis were missing on, Sunny Ali founded Extreme Commerce back in 2017 and has since served as the CEO of Extreme Commerce in United States, United Kingdom, Malaysia and Pakistan. He aims to translate his experience that he has gained over the last two decades and after three bankruptcies, into a digital learning and enablement/capacity building platform that is Extreme Commerce. Through this EdTech start up, Sunny Ali is transforming lives through local and global ecommerce, digital and technology start-ups.

His ultimate vision is to enable 100,000 people to create $1 billion in service sector and ecommerce exports for Pakistan by 2025, a vision that the State Bank of Pakistan (SBP) has recently acknowledged in their latest report.

Sunny Ali through Extreme Commerce is focused on breaking the vicious cycle of ‘kitchen money’, and the employee mindset that is so engrained into our society, by actually enabling people to create wealth by leveraging business automation through Amazon FBA and furthermore by gaining digital skills that are on the rise globally.

To really cement and further this vision, Sunny Ali has personally invested over $3 million in Extreme Commerce and is now broadening the parameters of eCommerce in Pakistan by compiling and delivering state of the art trainings so that the nation of Pakistan has access to every global ecommerce opportunity, not just Amazon.

Simply put, Sunny Ali is a man of action and delivers what he promises. He has committed to give free access to the Extreme Commerce VBC (Video Bootcamp) platform, normally $180, to all college and university students, underprivileged, and the women of this great nation in a bid to really boost the mission of a self-sufficient Pakistan. And a part of this very mission is to develop Pakistan as the hub of ecommerce service outsourcing, where the world will