PPC, Launch & Rank

Duration

3 Months

Cost

$350

Mode of Training

Hands On Training

Certification

By Extreme Commerce

Trainers Available

  • DEDICATED TOOLS (JS, HELIUM 10, KEEPA, E-GROW AND ETC)
  • VBC ADVANCE PPC (100%)
  • VBC AMAZON FBA P/L (50%)
  • VBC VIRTUAL ASSISTANT (50%)
  • VBC FREELANCING (100%)

  • BRAND BUILDING
  • SALES GROWTH
  • PROFIT MAXIMIZATION
  • UNDERSTANDING OF THE MARKET/NICHE
  • UNDERSTANDING OF AUDIENCES/BUYERS
  • COMPETITORS ANALYSIS
  • ADVANCE RESEARCH METHODS

Week 1

Understanding Market Dynamics

  • Understanding the challenges and Competition in the market
  • Seller Central Walk-Through

Product Ideation/Hunting

  • New and conventional methods of Product Ideation
  • Different Tools for Product Ideation
  • Advanced Product Ideation Techniques
  • Hunting within a Specific Budget Window

Week 2

Product Evaluation

  • Analysis of Products’ Data
  • Validating of Products’ Data
  • Core things to Consider in Product Evaluation
  • Critical Analysis of Products

Week Activities Shop

Week 3

Product Evaluation

  • Basic KW Research
  • Hunting evaluation Practice

Product Evaluation Group Discussion

  • Live Product Evaluation

Week 4

Product Approval/Rejection

  • Sense of Product Hunting
  • Extensive KW Research
  • Extensive/in depth Market and Niche Research
  • Identifying Gaps in the Market
  • Identifying Associated Risk Score

Product Approval

  • Overall Product Data Reading
  • Factors of Product Rejection
  • Basic Patent Check
  • Budgeting and Investment Calculations

Week 5

Design Selection

  • Market Research for Design Selection
  • Niche Analysis
  • SFR Analysis
  • Concept of value addition

Product Sourcing

  • Profitability Analysis and Margin Calculations
  • FBA Fee and Size Tiers Science
  • Finding & Contacting Suppliers
  • Dos & Don’ts
  • Q&A session

Week 6

Amazon Listing Creation

  • All about Amazon Listing
  • Dummy Listing
  • Adding variations and Merging ASINs
  • Dos and Don’ts
  • Brand Registry
  • Shipment Plans

Listing content

  • KW Research for Listing Content
  • Amazon Guidelines about Title, bullets, description, and Images etc.
  • EBC Tips
  • Understanding and reverse engineer of buyer’s persona
  • Front and backend optimization

Week 7

Product Launch

  • Retail Readiness of Product Listing
  • Dos and Don’ts Before Launch
  • KW Research for Launching
  • Identifying Suitable Strategy for Launch
  • Launch SOP
  • Phases of Launch
  • Branding
  • High Ticket and Low-Ticket Price Product Strategy
  • Competitive Niche and Less Competitive Niche Strategy
  • Supplement Product Launch Strategy

Week 8

Product Ranking

  • Ranking within Low Budget
  • Going with Market flow
  • Importance of External Traffic
  • IM + PM + DM
  • Ranking within a Gap
  • Finding KWs and Niche Gap

Failed Launches Case Studies

  • Case Studies

Week 9

PPC

  • PPC Basics
  • PPC Campaigns
  • KW Research for PPC
  • Psychology Based KW Research
  • Identifying Less competitive and High Opportunity KWs
  • Developing Plan for Launching Product through PPC
  • Budgeting for PPC Launch
  • Listing Audit/ PPC Audit

Week 10

PPC Optimization

  • Reading Old Data
  • Reading Search Term Report and Bulk Operation
  • Ranking Through PPC
  • Profitability by PPC
  • Different PPC Optimization Strategies
  • KWs Optimization VS Bids Optimization

PPC Case Studies

  • Different Case Studies

Week 11

Client Acquisition and Freelancing

  • Freelancing Profiles
  • Dos and Don’ts
  • Proposals
  • Client Communication and Expectations Management
  • Outsourcing (in which you are not expert)

Week 12

Bonus

  • MS- Excel for Amazon Business
  • Brand Building on Social Pages
  • Google Ads for Amazon sellers
  • Learning sources/Websites/groups and Channels